GODIVA × LABUBU Icy Delights Collection
For nearly a century, GODIVA, a global leader in premium chocolate, has remained devoted to its legacy of crafting joy and inspiring moments of connection through the art of chocolate. In 2025, GODIVA partners with THE MONSTERS, one of POPMART’s well-known IPs, to launch the GODIVA × LABUBU Icy Delights Collection. Inspired by the small monster LABUBU, this collaboration conjures a whimsical world where GODIVA’s masterful chocolate craftsmanship meets a spirit of playful adventure. Each piece is a celebration of imagination and indulgence, where rich, luxurious flavors meet the mischievous charm of LABUBU, creating a truly unforgettable experience for chocolate lovers and collectors alike.
Being the world’s most iconic premium chocolate brand, GODIVA consistently redefines indulgence through imaginative, artfully crafted creations that transcend borders. Meanwhile, LABUBU has emerged as a global phenomenon IP, captivating the younger generation with its distinctive charm and avant-garde appeal. This groundbreaking collaboration is built on a shared commitment to exceptional craftsmanship and bold creative expression.
Manoj Loya, Managing Director, Pladis APAC, shared his perspective on the collaboration’s strategic significance, “This partnership with LABUBU transcends a traditional product collaboration – it represents GODIVA’s bold reimagination of chocolate as a medium for cultural connection. By fusing our heritage of artisanal mastery with LABUBU’s whimsical universe, we’re pioneering a new paradigm in premium confectionery: one where exceptional taste converges with immersive storytelling to resonate deeply with a new generation of consumers. This collaboration is not merely about chocolate; it is an invitation to experience joy, creativity, and optimism through every piece.”
In this GODIVA × LABUBU Icy Delights Collection, premium chocolate meets playful artistry. Smooth chocolate ganache flows alongside berry-accented soft serve, creating a harmonious blend of flavors. Each piece invites you to discover a delightful balance of textures and tastes, crafted for the adventurous at heart.
This summer, the GODIVA × LABUBU Icy Delights Collection makes its debut with an exclusive lineup of three soft serves and two shakes. Inspired by the mischievous charm of LABUBU and the serene beauty of enchanted forests, GODIVA’s Chef Chocolatiers reimagine classic chocolate flavors using the finest cocoa, crafting indulgent new creations with unexpected depth.
LABUBU’s playful color palette—featuring vibrant berry reds and earthy nutty greens—infuses the collection with a refreshing summer spirit. Each soft serve and shake is generously topped with a vivid mix of freeze-dried cranberries, blueberries, and strawberries. Their bright, sweet-tart notes cut through the rich chocolate base, creating a harmonious balance of freshness and intensity. Adding a touch of fantasy and texture, delicate green chocolate leaves and crushed pistachios—drawn from the artist’s original sketches—bring visual intrigue and aromatic crunch. The layered toppings elevate the sensory experience, blending artistry with flavor in every bite.
Celebrating the joy of collectible design, GODIVA introduces a specially crafted stainless-steel spoon in its signature gold finish, featuring a finely sculpted LABUBU silhouette. Smooth, elegant, and rich in detail, it transforms each serving into a moment of playful luxury. The collaboration also unveils limited-edition packaging inspired by Kasing Lung’s iconic illustrations. Reimagined into a pop-up, three-dimensional structure, the packaging brings art to life—turning every tasting into an immersive journey of discovery.
GODIVA × LABUBU Dark Chocolate Flavor Soft Serve
(with Labubu Soft Serve Spoon) - RM40
Deep, velvety dark chocolate forms the core of this indulgent soft serve – luxuriously smooth. Crowned with a vibrant medley of freeze-dried berries, green chocolate leaves, and crushed pistachios. This triple-textured delight weaves together tart and sweet notes, awakening the taste buds with an unexpected burst of flavor.
GODIVA × LABUBU White Chocolate Flavor Soft Serve
(with Labubu Soft Serve Spoon) - RM40
Smooth, creamy, and refreshingly light, this classic white chocolate flavor soft serve delivers a delicately balanced indulgence. Topped with freeze-dried berries, green chocolate leaves, and crushed pistachios, each bite dances between silky richness and playful crunch. It’s a whimsical flavor journey.
GODIVA × LABUBU Twist Chocolate Flavor Soft Serve
(with Labubu Soft Serve Spoon) - RM40
This decadent swirl brings together the bold richness of dark chocolate and the airy sweetness of white chocolate. Cool cocoa notes blend with the sweet-sour sparkle of dried berries and the nutty crunch of crushed pistachios– delivering a multi-textured indulgence that’s as joyful as it is satisfying.
GODIVA × LABUBU Dark Chocolate Shake
RM35
Intensely smooth and boldly aromatic, this dark chocolate shake casts a rich cocoa spell. Layered with sweet-sour bursts of dried green chocolate leaves, and crunch of crushed pistachios, its creamy texture gives way to vibrant complexity. Each bite energizes the palate, transforming indulgence into an exhilarating, flavor-packed journey.
GODIVA × LABUBU Milk Chocolate Shake
RM35
Chilled to perfection, this creamy milk chocolate shake reveals a deeper, fuller richness with every sip. Topped with freeze-dried berries, green chocolate leaves, and crushed pistachios, it adds a hint of tangy fruit and nutty aroma. It’s a gentle yet decadent escape, where each sip unlocks a path into a fantastical forest of flavor and imagination.
The GODIVA × LABUBU Icy Delights Collection will be available from 29th August in Malaysia across 12 selected stores – Godiva KLCC, Godiva Pavilion Kuala Lumpur, Godiva The Exchange TRX, Godiva Nu Sentral, Godiva IOI City Mall Putrajaya, Godiva Sunway Pyramid, Godiva Mitsui Outlet Park KLIA, Godiva Genting Highlands Premium Outlets, Godiva Genting Sky Avenue, Godiva Genting Sky Avenue Push-Cart, Godiva Johor Premium Outlets, Godiva Gurney Paragon. More whimsical wonders and unexpected delights from further collaborations will be revealed soon.